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History

Anatstat was founded in 1995 in response to the need for new ways to help pharmaceutical companies positively impact the interactions between health care professionals and patients in the health care setting.

Since then, we have grown into a world-class company with marketing services that generate innovative patient education programs to help achieve pharmaceutical brand objectives. These programs are delivered to health care professionals by the pharmaceutical field force and are used by patients and health care professionals at key points of interaction.

Our approach includes a unique TouchPoint methodology that helps our customers uncover gaps in communication between patient and health care professionals and offers solutions to meet these needs. Brands, sales representatives, health care professionals, and patients all benefit from this critical method of assessment. Our solutions generate appropriate responses to facilitate learning and behavioral changes.

Anatstat designs and produces custom anatomical models and patient education tools that demonstrate the benefits of your brand and are meant to generate interactive dialogue between HCPs and patients in the setting where treatment decisions are made.

In 2006, Artcraft Promotional Concepts purchased financial interest in Anatstat Health Education Media. This strategic investment allows for both Artcraft and Anatstat to leverage their core competencies to maximize value and ROI to our pharmaceutical clients, providing both promotional and medically relevant solutions.

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