The new PhRMA Guidelines “prohibit…non-educational items…and ‘reminder’ objects” but allows medical and patient education on products and disease states. How is this good news for your brand? Research shows that HCPs welcome clinical information and patient education for their practices. In a PhRMA-commissioned survey by KRC Research of 501 physicians, 99% of doctors and 99% of nurses feel pharmaceutical companies and their therapies make a significant contribution to healthcare quality. And, 76% feel that reps provide important clinical information they might not otherwise see. This is where Anatstat can help your brand build loyalty and trust with your target audience.

Anatstat’s branded educational tools are the most effective way to communicate product benefits while maintaining FDA-compliant messaging. Even unbranded educational solutions provide enduring value to physicians, their staff – and their patients – and help to reposition your field force representatives as healthcare education resources.

Our custom interactive teaching tools effectively increase access, value and time with health care providers and they’re OIG compliant and within PhRMA guidelines.

• Promotional materials used in the appropriate setting can help your field force gain access and increase time with HCPs
• Custom health education materials consistently provide better results than other promotional materials
• Approximately 65% of responding HCPs in a recent survey agreed they would spend at least 5 minutes and 19% agreed they would spend more than 15 minutes with a sales representative using customized health education materials

Anatstat provides PhRMA-compliant clinically relevant provider/patient education solutions that complement existing promotional materials and utilize the brand identity created by your agency of record

• Product mode of action and patient benefits
• Reinforced administration, titration & dosing procedures
• Clinical guidelines
• Increased disease state knowledge and awareness
• Correct diagnosis and disease monitoring

• Risk assessment gauges
• Increase symptom awareness and self monitoring
• Product benefits
• Adherence and compliance reinforcement
• Take home materials that prompt caregiver and/or family support and reinforcement